Design Lead for identity design and strategic brand growth.
Design partner and formerly a Creative Director at Cheil with 10 years of international agency expertise across hospitality, commercial property, FMCGs and luxury goods.
My career in the Asia Pacific market started at a boutique startup agency where I quickly gained valuable experience in a gritty, collaborative and face-paced environment. The success of the agency eventually led to being acquired by Cheil, where I founded the Branding and Design department, represented the agency at Adfest 2016 as a guest speaker on “Creative Intelligence”, and mentored a team of creatives over a range of disciplines.
Today I build brand assets and identity systems for businesses and organizations across eCommerce, fintech, healthcare, NPOs and education.
Lately, I also co-founded Craftivity.co, which has been a great opportunity to practice and refine iterative design processes.
Currently I’m interested in the challenges that come with designing identity systems for B2B tech, and eager to apply my expertise in visually communicating abstract ideas while managing large sets of information. And, hopefully all with a dash of whimsy - reminding us we’re all human.
