United Way Bay Area
As an organization that brings together so many partners across multiple sectors, maintaining consistency in the messages can be a real challenge. A challenge I accepted, by creating brand assets driven by their global brand standards that aid and empower cohesiveness in communication across multiple touchpoints, including direct marketing, fliers, event signage and displays, sports stadium LED displays and digital content. Deliverables include logos for various subgroups, event graphics and identity, infographics, annual reports, brochures, website and social media graphics, digital banner ads and display graphics.
